all77 takes the privacy and security of your personal information seriously. This Privacy Policy explains exactly what data we collect, why we collect it, how we use and protect it, and what rights you have over your information.
Six principles that define how all77 handles your personal information.
all77 only collects personal data that is genuinely necessary for the operation of the platform, KYC compliance, payment processing, and responsible gaming obligations. We do not collect data speculatively or beyond what each purpose requires.
all77 does not sell, rent, or auction your personal data to third parties for any purpose — including marketing, profiling, or advertising. Your information belongs to you. It is used to run your account and to comply with applicable legal obligations, nothing more.
Payment details — including your JazzCash number, EasyPaisa account, or bank information — are processed through encrypted, regulated payment gateways. all77's application layer does not store raw payment credentials. Financial data is handled in compliance with applicable payment security standards.
all77 maintains a clear and complete record of what data is collected, for what purpose, and for how long it is retained. This Privacy Policy is written in plain English — not buried in indecipherable legal jargon — so that every Pakistani player can understand exactly how their data is handled.
You have the right to access, correct, and request deletion of your personal data held by all77, subject to applicable legal and regulatory retention requirements. Data access and correction requests are processed within thirty (30) days of receipt.
all77 retains personal data only for as long as necessary to fulfil the purpose for which it was collected, or as required by applicable regulatory and legal obligations. When data is no longer required, it is securely deleted or anonymised.
all77 is Pakistan's premier online casino and sports betting platform, serving players across Karachi, Lahore, Faisalabad, Islamabad, Rawalpindi, Multan, and communities throughout Pakistan. The all77 platform enables real-money gaming, sports betting, and associated financial transactions — activities that necessarily involve the collection of personal and financial data.
all77 is committed to handling this data responsibly, transparently, and in a manner consistent with internationally recognised data protection principles. This Privacy Policy sets out in clear terms what data all77 collects, the legal basis for processing it, how it is used and protected, and what rights you hold as a data subject.
This Policy should be read alongside the all77 Terms & Conditions, which govern the overall relationship between all77 and its players. In the event of any conflict between this Policy and the Terms & Conditions on a privacy-specific matter, this Policy shall prevail.
For the purposes of applicable data protection law, the data controller responsible for your personal information is all77, operating the platform at all77.app under an international gaming licence. all77 determines the purposes for which and the means by which your personal data is processed.
If you have any questions or concerns regarding the processing of your personal data by all77, or wish to exercise any of your rights as described in this Policy, you may contact all77 at the contact details provided in Section 15 of this Policy.
all77 collects the following categories of personal data from players registered on the platform:
| Category | Examples | Purpose |
|---|---|---|
| Identity Data | Full name, date of birth, national identity card (CNIC) number, selfie or photograph | Account registration, KYC verification, age verification, fraud prevention |
| Contact Data | Mobile number, email address, city of residence | Account management, communication, security alerts, responsible gaming outreach |
| Financial Data | JazzCash/EasyPaisa mobile wallet numbers, bank account details (IBAN), transaction amounts and history | Payment processing, AML compliance, withdrawal verification, fraud monitoring |
| Technical Data | IP address, device type and OS, browser type, session timestamps, login history | Security monitoring, fraud detection, platform optimisation, duplicate account detection |
| Usage Data | Games played, bets placed, betting markets used, bonus interactions, session duration | Responsible gaming monitoring, personalisation, compliance reporting, platform improvement |
| Communications Data | Support chat transcripts, email correspondence content, complaint records | Dispute resolution, quality assurance, regulatory compliance |
all77 does not collect sensitive personal data such as health data, biometric data, racial or ethnic origin, religious beliefs, or political opinions, unless strictly required by a specific regulatory obligation (in which case your explicit consent will be sought).
The majority of personal data all77 holds about you is provided directly by you during the following interactions:
When you use the all77 platform, certain technical and usage data is collected automatically via cookies, server logs, and analytics tools embedded in the platform. This includes your IP address, device identifiers, browser characteristics, session activity, game interaction data, and page navigation patterns. See Section 8 for details on cookies.
all77 may receive personal data about you from the following third-party sources:
all77 processes your personal data on the following legal bases, consistent with internationally recognised data protection frameworks:
all77 uses your identity, contact, and financial data to create and maintain your player account, verify your identity and age, process deposits and withdrawals, authenticate your sessions, and deliver the full range of games and betting services available on the platform.
all77 uses your identity and financial data to meet its obligations under applicable anti-money laundering regulations, gaming licence conditions, and age verification requirements. This includes screening your data against international sanctions lists and PEP (Politically Exposed Persons) registers where required by our licensing authority.
all77 uses your usage data — including session duration, betting frequency, deposit patterns, and loss trajectories — to monitor for indicators of problematic gambling behaviour and to trigger responsible gaming interventions where appropriate. This processing is an integral part of all77's duty of care to its players and is conducted on the basis of legitimate interests and licensing obligations.
all77 uses technical and financial data to detect, prevent, and investigate fraudulent activity, including multi-accounting, payment fraud, bonus abuse, and unauthorised access attempts. Where fraud is detected or suspected, all77 reserves the right to suspend accounts and report activity to relevant law enforcement or regulatory authorities.
all77 uses your contact data and communications data to respond to support queries, investigate complaints, resolve disputes, and improve support quality. Support interactions are recorded and retained for quality assurance and regulatory purposes.
all77 uses aggregated and anonymised usage data to analyse platform performance, identify popular games and features, optimise the user experience, and inform product development decisions. This analysis is conducted on data that does not identify you individually.
all77 shares personal data with carefully selected third-party service providers who assist in delivering the platform. These include:
All third-party service providers are bound by data processing agreements that restrict their use of your data to the specific purpose for which it was shared, and require them to maintain appropriate security standards.
all77 may disclose your personal data to government authorities, regulators, law enforcement agencies, or courts where required to do so by applicable law, a court order, or a regulatory direction. all77 will notify you of such disclosure where permitted to do so by law.
In the event of a merger, acquisition, restructuring, or sale of all or part of all77's business, your personal data may be transferred as part of that transaction. You will be notified of any such transfer and of any material change in data processing practices that results from it, and you will be given the opportunity to object or close your account before the transfer takes effect where practicable.
all77 does not sell, rent, exchange, or otherwise transfer your personal data to any third party for commercial purposes unrelated to the operation of the all77 platform. This prohibition applies regardless of the commercial value of the data or the identity of the potential buyer.
Cookies are small text files placed on your device when you visit the all77 platform. They allow the platform to recognise your device, maintain your session, remember your preferences, and collect usage data for security and analytics purposes.
You may configure your browser settings to refuse non-essential cookies or to alert you when cookies are being set. Please note that disabling strictly necessary cookies will impair the functionality of the all77 platform and may prevent you from logging in or accessing your account. all77's analytics and functional cookies do not contain personally identifiable information and are not used for third-party advertising purposes.
all77 implements a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, destruction, or disclosure. These measures include:
In the event of a personal data breach that poses a risk to your rights, all77 will notify affected players without undue delay and will take all reasonable steps to mitigate the impact of the breach. all77 will also notify the relevant regulatory authority as required under applicable law.
all77 retains personal data for the following periods, after which data is securely deleted or anonymised:
Where all77 is required by law to retain data for a longer period, the legally mandated retention period will apply. At the end of the applicable retention period, all77 will either securely delete your data or render it permanently anonymised so that it can no longer be associated with you.
Subject to applicable law and certain limitations, you have the following rights with respect to your personal data held by all77:
To exercise any of these rights, please contact all77 at the details in Section 15. all77 will respond within thirty (30) days of receiving a verifiable request. Where requests are complex or numerous, all77 may extend this period by a further thirty (30) days, and will notify you accordingly.
Please note that certain rights are subject to exceptions — for example, all77 cannot delete data that it is legally required to retain, and cannot provide data in a format that would disclose another person's information without their consent.
The all77 platform is strictly intended for individuals who are 21 years of age or older. all77 does not knowingly collect, process, or retain personal data relating to individuals under the age of 21. If all77 becomes aware that personal data has been submitted by or on behalf of a person under the age of 21, the relevant account will be immediately suspended, all data will be deleted, and any deposits received will be returned.
all77 urges all account holders who share devices or network connections with minors to ensure that appropriate parental controls and access restrictions are in place to prevent any access to the all77 platform by persons under the age of 21.
If you have reason to believe that a minor has accessed or attempted to access the all77 platform, please contact all77 immediately at the contact details in Section 15.
The all77 platform may contain links to third-party websites or services — for example, links to payment provider portals or support documentation from game suppliers. all77 is not responsible for the privacy practices of any third-party website or service. This Privacy Policy applies exclusively to the all77 platform at all77.app. all77 encourages you to review the privacy policies of any third-party service you access via a link from the all77 platform before providing any personal information to that service.
all77 reserves the right to update or revise this Privacy Policy at any time to reflect changes in data processing practices, new regulatory requirements, or platform developments. Material changes — those that significantly affect your rights or the way all77 processes your personal data — will be communicated to registered players via email or prominent in-platform notification at least seven (7) days before they take effect.
Minor or non-material changes (such as corrections of typographical errors or clarifications that do not alter the substance of the Policy) may take effect immediately upon publication. The "Effective Date" at the top of this Policy indicates when the current version was last updated.
Your continued use of the all77 platform after the effective date of any revised Privacy Policy constitutes your acknowledgement of the updated terms. If you do not accept the revised Policy, you may close your account and request withdrawal of any available balance at any time.
If you have any questions about this Privacy Policy, wish to exercise your data rights, or want to raise a data protection concern, please contact all77 using the following details:
all77 takes all privacy-related queries seriously. If you are not satisfied with all77's response to your privacy concern, you may have the right to lodge a complaint with the relevant supervisory authority in your jurisdiction.
Play with confidence — all77 protects your personal and financial information with industry-leading security standards.